Turn Branding on Its Head : A Cheeseburger's Tale
Ever pondered what it would necessitate to revamp a humble cheeseburger into a advertising sensation? Well, our pal Carl the Cheeseburger is about to show us just that. Carl's been feeling a little ordinary. He knows his classic recipe is tasty , but he's yearning something more. He wants to make a statement in a world of sandwiches. That's where t